Small Business Week is Here!

Starting a business isn’t easy, which is why the efforts of entrepreneurs and small business owners are highly valued.

Small Business Week is an opportunity to highlight the influence and impact of great entrepreneurs and small business owners. They play an important role in helping our communities grow and thrive through creating jobs, pushing the barriers of innovation and much more.

Below, are a few BBB tips to help keep your small business successful:

  • Differentiate yourself.
    • Focus on what makes your small business different from your competitors. Solve a problem that others aren’t and advertise it. What sets you apart? There may be an underserved audience you could focus on or a new submarket you could establish with time.
    • New businesses have an edge because they can recognize gaps and capitalize on recent changes in the market.
  • Demonstrate your Value/Trustworthiness.
    • Make sure your customer service is top-notch. When someone reaches out to you with a question or comment, be prompt and thorough in your response. Offer options and be flexible to different needs your customers may have.
    • A great way to demonstrate your value is through BBB Accreditation. BBB Accredited Businesses are companies consumers can trust. You can learn more at
  • Spread the word.
    • As a small business, you’ll need people to vouch for you. Create a small group of trusted experts who will spread the word about your product or service. It’s best if these supporters are social media influencers and have large followings. Customers are more likely to trust others than the business itself.
    • Make sure you have a robust presence online and especially on social media – you want people to be able to find you! Focus on the platforms that make the most sense for your business rather than spreading yourself thin. Post frequently about both company updates and industry insights – things that your customers want to know.
  • Utilize your Resources:
    • Keep up with business news and topics that relate to your field of expertise to ensure you are up-to-date with the newest trends. This will help you stay competitive in the market.
    • No matter what your budget is, it doesn’t hurt to utilize free resources and information. Be sure to refer to for BBB tools and resources. There you can find customer reviews of other businesses, cybersecurity information to keep your business safe, and other useful resources for small businesses.

Pearl is the Communications Specialist for Better Business Bureau (BBB) serving the San Francisco Bay Area and Northern Coastal California (BBB Oakland). She works to advance BBB’s vision of an ethical marketplace where buyers and sellers trust each other by being proactive in the community and developing relationships with business and consumer groups. Pearl represents BBB at events throughout the Bay Area to educate a wide variety of people. Pearl also manages BBB Oakland’s social media channels.

Posted in Business Tips, Consumer/Business Services, Uncategorized

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