Support Your Community and Shop Small on Small Business Saturday

Saturday, Nov. 26, marks the seventh annual Small Business Saturday. This special shopping day, which falls on the Saturday after Thanksgiving, was started by American Express, a BBB Accredited Business. The movement hopes to support and bring attention to local small businesses during the holiday shopping season. Sandwiched between Black Friday and Cyber Monday, two days known for large sales offered by even-larger retailers, Small Business Saturday offers an opportunity to recognize the small businesses that are often the cornerstones of communities.

Shopping at small businesses supports the local economy, promotes entrepreneurship and helps preserve neighborhoods and their unique identities. BBB strives to help businesses of all sizes every day by setting standards for marketplace ethics and behavior and by connecting consumers to trustworthy businesses.

According to a Small Business Saturday Consumer Insights Survey, 95 million people went shopping at small businesses and spent an estimated $16 billion on 2015’s Small Business Saturday.

Do you want to get involved in supporting local small businesses? Follow these tips from your BBB to get started:

  • Find trustworthy businesses in your area. Visit org to search for businesses near you. You can filter your results by distance, type of business, and accreditation status. You can also visit to find a list of participating businesses. To maximize your experience, make sure to read reviews and look up sales before you head out. For more holiday shopping tips, visit BBB Holiday Helper.
  • Spread the word. Invite your friends and family – shopping small together can be a fun-filled way to explore your community. If there’s a small business you love, consider writing a Customer Review on their BBB Business Profile to spread the love and help them get noticed by other customers.
  • Use social media. Look for the hashtag #ShopSmall on your favorite social media platform to find small businesses participating in the movement. Try taking a picture at your favorite small business and show the world why you shop small by uploading it to social media using the same hashtag.
  • For businesses: Join the movement! org has resources to help you get started and customizable resources you can download to promote your business. Get in on the social media action by advertising yourself using #ShopSmall. Consider offering special deals for Small Business Saturday to attract new customers. Get in touch with your customer base to let them know about the movement. Encourage them to get involved and spread the word about you and other small businesses.

Small Business Saturday is the perfect time to take a break from crowded shopping malls and maze-like stores, and connect with your community. You might find that perfect and unique gift that you’ve been searching for, and your family and friends will appreciate the thoughtfulness.

Rebecca is the Communications Supervisor for BBB serving the San Francisco Bay Area and Northern Coastal California. She works to advance BBB’s vision of an ethical marketplace where buyers and sellers can trust each other. She does this by developing content such as blog posts, press releases, newspaper columns, and PSAs to educate businesses and consumers. Rebecca also represents BBB at community events.

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Posted in Business Tips, Consumer Tips

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